Why Berywn? No, really, seriously. Why?

I swear, sometimes these posts write themselves.

So, I'm walking back to work on Harrison Street after lunch today in near-downtown Chicago, when I spot a large billboard advertising for the western suburb of Berwyn, y'know, to get people excited about living, working, playing there.

This is the slogan for their new ad campaign -- "Why Berywn?"

I'm not an ad man. I know very little about marketing and public relations.

One thing I do know, however, is that if you are marketing something, whether it be a new toothpaste, or a suburb that is poked fun of mercilessly by a local TV personality, is that you don't just have the name of the product preceded by "Why".

If the advertiser has to ask you, the consumer, "Why [my product]?" there is something seriously wrong going on with the product they are selling.

Do they have a website? Why, yes they do!

But why visit it? Why?